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East Riding of Yorkshire Council has revealed that its Active Coast programme in 2018 has been a resounding success, with just short of 20,000 participants getting involved in the wide range of events and activities over the holiday periods.
19,773 people have taken part in Active Coast so far in 2018, which compares to a total of 14,000 in 2017.
The Active Coast programme at Easter and in the spring engaged 7,240 participants in four events and 40 sessions. The summer programme engaged 12,533 participants in eight events and 77 sessions, based in Bridlington, Hornsea and Withernsea, and the surrounding areas.
Highlights of Active Coast have included a range of showcase events, including the UK Pro Beach Volleyball Tour and CEV Festival;and Bridlington Open Beach Volleyball Championships, and the Beach Sports Festival. Regular events over the summer included Have a Beach Days and Have a Field Days; beach cricket with Yorkshire Cricket; sand art; Coastal Explorers; the Skyball Beach Volleyball Club; Mile Marker walks; Cover the Coast walks; and Sewerby parkruns.
Councillor Richard Burton, portfolio holder for leisure, tourism and culture, said : “Active Coast has been hugely popular in 2018, and I am delighted that so many people have got involved in these brilliant programmes of events and activities.
“Active Coast is all about exploring and enjoying the coast, and joining in, and it is clear that thousands of people have done just that. We want people of all ages to make the most of our beautiful beaches, spectacular landscapes, and hidden gems – whilst at the same time having fun, and keeping fit and healthy.”
John Skidmore, director of adults, health and customer services, added : “These engagement figures are excellent news, and reflect the fact that in 2018 we have improved the marketing and the awareness of Active Coast, as well as working even more closely with local clubs and partners, like the Yorkshire Cricket Board and the Yorkshire Wildlife Trust.
“Active Coast is a great way to promote health and wellbeing for residents and visitors, and we have received excellent feedback from many of those who took part, and from local businesses as well, who clearly reaped the benefits of the major events held in the area.”
Active Coast will continue for the rest of 2018 with more monthly Cover the Coast walks, and the Countryfile Ramble in October. For full details, visit www.ActiveCoast.org or follow on social media, Facebook – @Active Coast Yorkshire, Instagram – @Activecoast & Twitter – @ Active_Coast
The council has also confirmed that Active Coast will return in 2019 – more details will be announced in due course.
Press Office
East Riding of Yorkshire Council