Places are still available for business and community representatives in Howden, Pocklington and Hornsea to find out more about what they can do to make the most of the 2018 Tour de Yorkshire.
Hosted by Welcome to Yorkshire and East Riding of Yorkshire Council, the free roadshows will take place at the Shire Hall in Howden on Wednesday, 7 February, from 7.15-9.30pm, Hornsea Freeport on Tuesday, 13 February, from 2-4.30pm, and The KP Club, Pocklington, on Thursday, 15 February, from 2-4.30pm.
The sessions will include a short presentation, including detailed information about the route, as well as advice around brand guidelines and how businesses and communities can make the most of the opportunity.
There will also be a Q&A opportunity with representatives from Welcome to Yorkshire and East Riding of Yorkshire Council.
Councillor Richard Burton, cabinet portfolio holder for leisure, tourism and culture at East Riding of Yorkshire Council, said: “The Tour de Yorkshire is a first-class sporting spectacle which this authority has been proud to support from its inception and will continue to be a part of over the coming years.

“The race helps promote the East Riding to both national and international audiences and we would encourage anyone with an interest to come along to the roadshow events.
“The 2018 edition of the race will take in a host of new locations in the East Riding, including Howden and Hornsea for the first time, so we are really keen to work with those communities so they can find out how they can contribute to making this year’s event the most successful yet.”
Those wishing to attend the business and community roadshows will need to register by visiting, searching for ‘Tour de Yorkshire’ and clicking on the roadshow event nearest to them.
For further information about the routes for the 2018 race, visit, follow the race on

Press Office
East Riding of Yorkshire Council